About us

The History

Founded 15 years ago…

In vogue

The Gaze online multibrand store is one of the earliest adopters of online retail. With our online web presence established back in 2001, we’re still standing tall, maintaining our leadership position in US apparel market.With offline offices and warehousing facilities in London, New York, Los Angeles, São Paulo and Porto, the Gaze store currently features more than 1000 fashion brands and is dedicated to supporting independent fashion and to the cultural diversity that comes from uniting the perspectives of hundreds of different buyers, each with their own unique style and vision.

The Mission

We’re all about the best fashion trends…


Want to be always in trend, styled with some sweet touch of elegance and have a set of clothing that fits your unique personality? Look no further than the Gaze! A multibrand online retail store, we’re Inspired by high fashion, contemporary night culture and vintage; with fabrics sourced from across the globe, Gaze will have a design to suit any mood or occasion. Based in Boston we are able to provide our delivery US-wide! Besides being committed to good taste in clothing, we also feel responsible for making the high fashion available to anyone!

The Philosophy

Picking for the best quality


Besides offering the widest range of the street and hip clothing, we also do have an amazing lineup of the hippest shoes ever! Browse through our shoes and clothing categories and you’ll check all that coolness out right there!

US Brands Only

When we say that the quality of the clothing and shoes we’re selling matters, we mean it! That said, we never supply our stock with the items made outside of the US. For us, only the US-manufacturing brands meet the benchmark!

Cool Pricing

With thousands of apparel brands out there, sorting some of them in and most of them out is a hard, good taste requiring job to do…
Fulfilling the need for a creative retail concept that didn’t already exist, we offer a brand new approach in the clothing selection, constantly pushing our own boundaries in expression, integrity, and honesty. We like to see ourselves as an entity that represents a unique mix of goods that are chosen and presented in a personable way, which makes our clothing range so diverse and so appealing for a broad audience of both men and women!